'Noodoll'
Having completed an internship at Noodoll, an illustration brand masterminded by YiYing Wang, I came up with downloadable wallpapers to feature on their website. The images were inspired by the game, hide and seek and the characters placed along side geometric patterns.
YiYing set up the Noodoll studio in 2008 with a vision of creating accessory designs supported by a playful narrative. As the ‘The World of Noodoll’ book reveals, in a world where everything made of noodles and rice, the illustrative outcome separates Noodoll’s product line from other brands.
